Gloves In A Bottle, Inc believes in the following industry leading practices, including: adequate, fair and effective disclosures of material facts relating to your relationship with Gloves In A Bottle, Inc in accordance with the Federal Trade Commission’s Guides Concerning Endorsements and Testimonials in Advertising (“FTC Guides”). As such, we require that all bloggers, influencers, vloggers, promoters, and similar persons (“Influencer” or “You”) adhere to the guidelines set forth below (the “Guidelines”) when blogging, tweeting, posting, sharing or otherwise publishing content about Gloves In A Bottle, Inc products or services.
You should not post or share any works that You do not own or have a proper license to use or have not been authorized by Gloves In A Bottle, Inc for usage.
Disclose Your Connection to Gloves In A Bottle, Inc – As set forth in the Terms, when blogging or posting about Gloves In A Bottle, Inc products, You must clearly disclose your “material connections” with Gloves In A Bottle, Inc, (i.e. the fact that your post is “sponsored by Gloves In A Bottle, Inc”) and include any hashtags requested by Gloves In A Bottle, Inc (such as #ad or #sponsored). “Material connections” may be defined as any connection between an Influencer and Gloves In A Bottle, Inc that could affect the credibility consumers give to that Influencer’s statements. Important examples of “material connections” include consideration (i.e., benefits or incentives such as monetary compensation, loaner products, free products or services, in-kind gifts, or special access privileges) provided by a Gloves In A Bottle, Inc to You. Note that while Gloves In A Bottle, Inc may provide recommendations and options for disclosures, neither Gloves In A Bottle, Inc will be responsible for any failure by You to comply with the FTC Guides or any failure by You to obtain all third party clearances and permissions with respect to content You post.
Maintain Clear and Prominent Disclosure — The above disclosure should be made in close proximity to any statements that You make about Gloves In A Bottle, Inc products. This disclosure should be clear and prominent enough for consumers to view it when they are reading your posts. This means that the disclosure should not be buried behind links or in terms and conditions (or in similar documents). Please note that this disclosure is required regardless of any space limitations of the medium (e.g., Twitter), where the disclosure can be made via hashtags, such as #sponsored, #paid or #ad (preferably at the beginning of the tweet)
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